Affiliate Program As It Should Be


Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.

For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, the problem is in the limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.

Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.

Today we are going to speak about latter instrument of gaining exposure you deserve.

Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.

In practice the owner of affiliate program with the aim of gaining extensive market exposure attracts fellow marketers to promote the owner's(s') product(s) for a reward usually in the form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.

Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.

The dilemma of joining affiliate programs

The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all the money they were promised to get on the page of respective affiliate program owners.

In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for the company products of which you promote, not for yourself. The only thing you can do is to grow the subscription database, unfortunately, the most valuable asset - loyal clients - won't be accessible in any case.

Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support the idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!

That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.

Setting up partner program

Every partner program you will create or setup should have, at least, basic must-have features:

  • Database driven registration of affiliates.

  • Tracking affiliate sales in order to count commission.

  • Admin control panel to support affiliates and track their sales.

    There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".

    The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.

    Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be the same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application the way you need and like.

    The main advantage of 3rd party service is the ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be the headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.

    Having your own affiliate program in place enables you to expand your market boundaries exponentially.

    About The Author

    Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com" target="_new">ASBONE.com, where you can find everything to make your business prosper.

    info@asbone.com


    MORE RESOURCES:

    Manufacturing growth in the U.S. continues its decline - and year-over-year growth for capacity utilization has all but disappeared. Seasonally Adjusted Capacity Utilization - Year-over-Year Change - Seasonally Adjusted - Total Industry (blue line) and Manufacturing Only (red line) This week the

    Manufacturing growth in the U.S. continues its decline - and year-over-year growth for capacity utilization has all but disappeared. Seasonally Adjusted Capacity Utilization - Year-over-Year Change - Seasonally Adjusted - Total Industry (blue line) and Manufacturing Only (red line) This week the

    A massive jump in retail sales has delivered a major boost to investor sentiment ahead of the opening bell This key metric of economic heath posted its biggest jump in 18 months during March Meanwhile first quarter earnings continue to roll in today with several bellwethers posting results


    The Q1 earnings parade continues ahead of the opening bell today with focus on Wall Street finance corporations slowly giving way to other industries Morgan Stanley 160 MS PepsiCo 160 PEP and Kansas City Southern 160 KSU 160 are among those companies putting out Q1 earnings


    Q1 earnings season gets off to a bang this morning with major S amp P 500 companies reporting Q1 earnings ahead of the bell This is the first full week of Q1 earnings season though the influx o f report s hitting the tape in the next few weeks to come will be even heavier


    Resilience in the face of worry On the eve of World War II the British government propagandized the iconic slogan keep calm and carry on described by Wikipedia as evocative of the Victorian belief in British stoicism the stiff upper lip self discipline fortitude and remaining calm

    More Wall Street banks reported earnings this morning following Friday morning s kick off with 160 JPMorgan 160 JPM 160 and 160 Wells Fargo 160 WFC 160 Citigroup 160 C 160 and 160 Goldman Sachs 160 GS both Zacks Rank 4 Sell rated companies ahead of their


    The only positive to accrue to the Main Street economy during the lost decade (2007-2016) is the unprecedented financial strengthening of America's small business sector, which, just February, broke a 45-year hiring

    This morning Q1 earnings season accelerates with the releases of some of Wall Street s biggest banks ahead of the opening bell Results have boosted early morning trading activity with the Dow looking to open 200 points this morning There was also a surprise acquisition deal in the Oil


  • Alopa.com ©