Affiliate Income Optimization
In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of queries made for the term "internet explorer". Having been on the internet for around seven years (running sites for over five), I've naturally assumed that people use it the same way I do. So, I know that internet explorer is a Microsoft product so I just type www.microsoft.com" target="_new">http://www.microsoft.com into my browser.
Apparently, that's not what everyone does. Here are some other examples from Overture: eBay - over 7 million searches, Google - over 9 million searches, Amazon - Over 800 thousand searches (OK, lots will be for the river or the forest but still ...), PayPal over 340 thousand searches and so on. Considering that Overture has only about 5% of the search engine market, you can see that there are millions and millions of people who actually use search engines to find sites when they could just type the name in their browser and slap a .com on the end.
Now, on to the good stuff. Of those companies that I mentioned, all but Google have an affiliate program. For example, PayPal pays $5.00 for every person who signs up. 340 000 x $5.00= $1 700 000. Interesting!
So, what can we do to make the most of this opportunity? Well, it's easier than you would think. Obviously, trying to get traffic from people searching for eBay or PayPal would be very difficult but there are literally thousands of other companies that people search for. For example, I just checked the three best known British sports betting companies - about 20 000 searches are made each month on Overture for these companies.
I have noticed that without any effort whatsoever, I am actually getting a lot of traffic from people searching for company names and script names. This is because they are listed in my Affiliate and Script directories. An example of the process is - people search for a particular merchant, come to my affiliate directory and click on the link to get to the merchant. Therefore, even though they have no interest in the affiliate program, I'm making money just by linking to merchants who's content is completely unrelated to mine.
Remember, this is without even trying. When I do try, I'm getting even more traffic. For example, I have a review of the FastClick ad network on my site. I get 10+ visitors each day from people searching for phrases that include the word fastclick. That's 300+ visitors per month, 15 000 per year. As you could imagine, due to the fact that FastClick pay a lifetime 5% commission on referred earnings, this is quite lucrative.
So, what do you need to do? Well, you probably already use affiliate programs in some form on your site - either as a major source of revenue or to make "backend" sales. I went for years just linking to them with banners, buttons and text links. The odd short recommendation here and there proved to be the best way to get the most out of them.
The problem, from a search engine perspective, is that just linking to them from your site will generally not get your page up high in the search engine rankings. A link to merchant "Acme Corp." just blends in to the text on your page and is assigned no real relevance. Therefore, you should put up an individual page on your site for each merchant that you are an affiliate of. This page could just be a review of the products or services that they offer.
Just the fact that you have a content rich page about a specific merchant will almost automatically get you traffic from the search engines (once you are listed). The main point is "content rich". Also, write it yourself, do not copy content from the merchants site. Why? Well, even if they let you copy their content (lots do), Google has ways of finding duplicate content. In fact, they will usually ban the page that they believe is less important if two have the same information on them. So, write it yourself.
Remember that if the merchant sells products that have gained recognition from the public, make sure you list their products.
If you already have a successful site, the search engines will actually view your "review" of a merchant as being important and it is no harder to get that page in to the top 10 listings than it is for any other page on your site.
Often, the difference between doing well and being truly successful online is just the ability to grab opportunities when they appear. You could find that spending just 10 minutes to set up a couple of new pages on your site could actually result in thousands of dollars in extra income each year.
Remember, there are close to 600 million queries made on search engines each day - this is an opportunity! Don't let it pass you by.
About The Author
Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - www.webmastersreference.com/rankings_revealed" target="_new">http://www.webmastersreference.com/rankings_revealed
So President Trump has taken his next move on the trade board with Chinese imports an additional 10 tariff is set to hit 200 billion of Chinese goods coming into the U S starting Monday This follows the initial 50 billion in goods from China that have been taxed already in hopes Trump
The shale industry has hit a bit of a rough patch, with pipeline bottlenecks, cost inflation and a crowded field contributing to a drilling and production slowdown. But many in the industry are confident that the lull will be temporary. There are several strategies that shale companies are starting to pursue, such
This may end up being the century of the four-day work week, as companies begin experimenting with previously unheard of productivity tricks and studies seem to confirm their findings. In the end, research is increasingly showing that workers might end up being more productive if they work less. It’s about quality
By Nat Stewart ByNat Stewart I am going to keep this quick as the idea is timely Select income REIT SIR has agreed to be acquired by Government Properties Trust GOV Shareholders will receive 1 04 shares of Government Properties Trust for Each share of Select Income REIT
It s that time again between main earnings seasons for most publicly traded stocks but which contain a few key leaders in their respective industries posting results this week We ve lately taken to calling this time period Earnings Island Usually Earnings Island contains the same
If you have been awake and paying attention at any point in the last year or so it should come as no surprise that trade and tariffs will be the main subjects of interest this week for market watchers. It is, after all, that way just about every week. There is a danger that the constant drip, drip of trade-related
The rise in oil prices brought about the recovery of Norway’s oil industry, with companies lining up plans to invest in boosting oil production on the Norwegian Continental Shelf (NCS)—surely most welcome news for Western Europe’s biggest oil and gas producer, which faces a decline from the mid-2020s onwards if new
iStock photo Will FedEx ( FDX ) deliver the where it matters the most? The package deliver giant is set to report first quarter fiscal 2019 earnings results after the closing bell Monday. Depending on who you ask, FedEx could see some struggles down the road if Amazon ( AMZN ) follows through with its own
It would seem mounting trade tensions between the U.S. and China will continue to hang over financial markets — at least for the foreseeable future. Following a report that President Trump still wants to levy $200 billion worth of tariffs on Chinese goods, U.S. equities ended Friday’s trading session lower than they
A veritable smorgasbord of economic data crosses the tape ahead of the last trading day of this week All of it will be grist for the mill when the Fed reconvenes next week to decide on interest rate policy hint it s going up What today s data will more likely inform are the forward
With the major stock indices all edging higher again and close to record highs, it is only natural that some investors are getting nervous, even if only on the basis of “what goes up must come down”. Nervousness, however, is an emotion and it is common knowledge that basing investment decisions on emotional responses
Another historically impressive account on 160 Initial Jobless Claims 160 has crossed the tape ahead of today s opening bell with a mere 204K initial claims down 1000 last week from an upwardly revised 205K the previous week This points to a stellar U S labor force currently one
Ahead of Wall Street this morning most everyone will be dialed into 160 Apple Inc s 160 AAPL 160 annual September event at which consumers can see the latest and greatest from the world s biggest company The event kicks off at 1pm ET today and takes place at the company
The U S has several holidays designed to promote reflection of times hard fought in the history of this country Memorial Day Labor Day Veterans Day etc But although it is not an official holiday no single day on the American calendar brings this level of reflection as high as does
To kick off a new week in the U S indexes we see a few inter weaving themes CEOs stepping down for different reasons and expectations from Apple Inc 160 AAPL 160 as well as its suppliers Les Moonves is exiting CBS Corp 160 CBS the company he d run for more than 20 years